Serphodie
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GLOBAL BEAUTY OEM / ODM · SINCE 2003

We make world-class beauty for global brands.

From formulation to global fulfillment — Serphodie is the one-stop OEM partner trusted by 80+ international brands. 21 years of manufacturing, 130,000 units / day capacity.

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LINE 3 LIVE

ARGAN

EST. 2003

REPAIR

EST. 2003

NEXT BATCH

D-12

BY THE NUMBERS

20+
Years of OEM expertise
300+
Global brand partners
2,000+
Formulas in catalog
8
International certifications
50+
Countries served
03 / 11 SAMPLE ROOM

3yr

Per-batch physical retention

SAMPLE ROOM

Every batch, kept 3 years.

Traceable, reproducible, auditable. Each production batch is photographed, documented and physically preserved from raw material through final fill. When your second run starts 18 months after your first, the formula is bit-perfect — not "close enough".

TRUSTED BY GLOBAL BEAUTY BRANDS

  • Aurelia Beauty
  • Verdant Co.
  • Lumière
  • Maison Noir
  • Bare & Bloom
  • Cosmé Atelier
  • Indigo Skin
  • Hewn Botanica

CORE OPERATIONS

Brief to shelf, under one roof.

Six in-house operations that cover a beauty product's full lifecycle. No subcontractors, no surprises.

  1. 01 9,000+ formulas

    R&D & Formulation

    60-person R&D team with a 9,000+ proven formula library. First lab sample shipped within 12 working days of brief sign-off.

  2. 02 400+ suppliers

    Raw Material Sourcing

    Direct supplier accounts with BASF, Croda, Givaudan, Symrise. Spot-pricing transparency, no middleman markup, full COA traceability.

  3. 03 12 lines

    Filling & Packaging

    12 dedicated lines covering bottle, tube, jar, sachet and aerosol. Class 100,000 cleanroom fill for sensitive formulas.

  4. 04 Triple QC

    QC & Compliance

    In-house lab for microbiology, heavy metals, stability and packaging integrity. FDA / CPNP / NMPA documentation prepared in parallel.

  5. 05 50+ countries

    Global Logistics

    DDP shipping to 50+ countries via bonded warehouses in Shanghai, Rotterdam and Long Beach. Export documentation handled end-to-end.

  6. 06 3yr retention

    Sample Retention & Aftersale

    3-year per-batch sample preservation, full traceability and a re-order velocity SLA so your second run beats the first.

Process Network

WHY SERPHODIE

A partner that scales with you.

  1. 01

    End-to-end OEM/ODM

    Formula, packaging, labeling, fulfillment — one team, one contract, one accountable partner from concept to shelf.

  2. 02

    Compliance, built in

    FDA, CPNP, NMPA, ISO 22716 — our QA lab certifies every batch so your launch ships into any market without rework.

  3. 03

    Flexible MOQ

    Designed for emerging brands as much as global players. Pilot runs from 500 units; scale to seven figures on the same line.

  4. 04

    Logistics worldwide

    Bonded warehousing in Shanghai, Rotterdam and Long Beach — DDP shipping to 50+ countries, with full export documentation handled.

CATALOG

Products ready to manufacture, today.

A starter catalog across hair, skin, body, makeup, men and baby — every formula is stocked, customizable, and shippable to any market.

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HOW WE WORK

Brief to warehouse in ~75 days.

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STEP
D 0 D 60
DAYS
  1. 01 Discovery & Brief
    D 1–3
  2. 02 Sample Development
    D 4–15
  3. 03 Sample Approval
    D 16–23
  4. 04 Production Run
    D 24–45
  5. 05 QC & Packaging
    D 46–52
  6. 06 Logistics & Shipping
    D 53–60

FACTORY & CAPACITY

25,000 m² in Guangzhou.

GMPC · ISO 22716 · ISO 9001 triple certified. Each line carries its own cleanroom grade, with full traceability from raw material to pallet.

  • GMPC
  • ISO 22716
  • ISO 9001

LIVE OUTPUT (today)

0

/ 130,000 daily target

units

GLOBAL NETWORK

Built for export, on three continents.

Production in Shanghai. Bonded warehousing in Rotterdam and Long Beach. DDP shipping handled in-house so your team only ever signs for the pallet.

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  • Asia · Production HQ

    Shanghai

    7-day lead time to Asia-Pacific

    CN · JP · KR · SE Asia · AU

  • Europe · Bonded warehouse

    Rotterdam

    3-day lead time to EU

    EU 27 · UK · Nordics · CIS

  • Americas · Distribution center

    Long Beach

    5-day lead time to North America

    US · CA · MX · LATAM

50+ Countries served end-to-end

STANDARDS

We let the paperwork speak.

  1. 01

    FDA Registered

    US Food & Drug Administration registered facility; products eligible for US cosmetic market entry.

  2. 02

    EU CPNP

    Each product notified to the EU Cosmetic Products Notification Portal before launch.

  3. 03

    NMPA (China)

    Domestic and imported product registration with China National Medical Products Administration.

  4. 04

    ISO 22716

    Cosmetics Good Manufacturing Practice certified across the full production line.

  5. 05

    ISO 9001

    Quality Management System certified across R&D, production, QA and logistics.

  6. 06

    Halal

    Selected formulas certified Halal by JAKIM-recognized body; popular in MENA and SE Asia.

  7. 07

    Vegan

    Vegan-certified formulas available across most categories; documented absence of animal-derived inputs.

  8. 08

    Cruelty-Free

    No animal testing at any stage; Leaping Bunny submission in progress.

INSIGHTS

Latest from the factory floor.

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WHAT BRANDS SAY

The proof is in the re-orders.

  • Serphodie shipped our first run in 8 weeks. By the third re-order they were anticipating questions before I asked them — that is worth more than any cost saving.

    MC Maya Chen Founder, Aurelia Beauty

  • The QA discipline reads like a Tier-1 European factory but the speed is Chinese OEM. We have moved four product lines over since 2023.

    AR Aurélien Roy Brand Director, Maison Noir

  • We launched with 500 units. We are now at 80,000 a quarter on the same line, with no formulation drift. They treated us seriously from day one.

    SV Sofía Vega Co-founder, Bare & Bloom

BECOME A PARTNER

Distributor seats are open.

Exclusive territory rights for distributors with proven retail or e-commerce access. You bring market knowledge; we bring formulated, certified, ready-to-ship SKUs and the brand support to launch them.

Latin America · SE Asia · Middle East · Africa

Apply for a territory Download partner policy
15%
First-order marketing subsidy
3–7%
Annual revenue rebate
Exclusive
Territory rights
< 24h
Sales support response
Product category Select all that apply
Serphodie

Become our OEM & ODM or brand agent partner

We warmly welcome brand owners, wholesalers and distributor partners worldwide! If you are interested in our OEM/ODM services or a distribution agency partnership, please fill out the form below and we will be in touch shortly with our partner program and product details for your reference.